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Matthias Taugwalder works as a freelance photographer and multimedia producer in Zurich (Switzerland), with many years of experience in immersive storytelling and extended reality.

He is also Managing Director of CONCEPT360. CONCEPT360 advises and supports companies, agencies, museums and publishing houses in the targeted use of immersive media formats as experts for extended reality formats such as 360°, virtual reality and augmented reality.

In 2014, Matthias Taugwalder initiated Mammut #project360 in cooperation with the Swiss mountaineering specialist Mammut and the agency Heye Grid with the first 360° ascent of two classic alpine routes, the Eiger North Face and the Hörnligrat on the Matterhorn. As the highlight of the project, the first complete 360° documentation of the entire southern route up to the summit of Mount Everest was realized in May 2016.


  • MAZ - The Swiss Journalist School, Lucerne/Switzerland
  • School of Design, Basel
  • ZHAW - Zurich University of Applied Sciences
  • ZHdK - Zurich University of the Arts


  • Master studies "New Media Journalism" / 2018-2020
    University of Leipzig - Academy of Journalism, Hamburg - Leipzig School of Media - MAZ, Lucerne
  • Studies "Editorial Photography" / 2014-2015
    MAZ - The Swiss Journalist School, Lucerne/Switzerland
  • Master studies in "Business Informatics" (MSc UZH) / 2002-2006
    University of Zurich/Switzerland


  • AXA, Winterthur
  • Brothers Knie, Swiss National Circus
  • Google Germany, Hamburg
  • Gruner+Jahr GmbH & Co KG, Hamburg - GEO, stern
  • Mammut Sports Group, Seon
  • Ringier AG, Zurich - Blick, L'illustré, Swiss magazine, SonntagsBlick, the collection
  • Switzerland Tourism, Zurich
  • Swiss Radio and Television SRF, Zurich
  • Swiss National Museum, Zurich
  • SOLAR IMPULSE SA, Lausanne
  • Swiss Life, Zurich
  • swissinfo.ch
  • Tamedia AG, Zurich - Tages-Anzeiger
  • technology and production center switzerland ag, Zurich
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